We are the "data controller" in respect of your personal information. We take our relationship with all our users seriously, and this includes how we handle your personal information. This Policy sets out the ways we process any personal data relating to you.
1. The personal data we collect about you
Through your use of our websites and our social media channels, sometimes during visits to our stores and events, or where we communicate with you (e.g. by telephone, post, or email), we may collect and process the following information about you:
your full name, age, date of birth and sex;
your contact details (e.g. address, phone number and e-mail);
where you have registered a user account with us, your user name and password;
your communication and shopping preferences and interests;
your browsing and shopping activities;
feedback and survey responses;
information about your device (e.g. IP address, operating system and browser type);
your location;
correspondence with us; and
other personal information (such as suggestions, inquiries, feedback, photographs, messages or other materials) ("User Content") that you post, e-mail, share, reproduce or otherwise make available to us.
Where lawful to do so we may also obtain personal information about you from (or combine it with information from) public sources, third party service providers, individuals who have indicated you have agreed for them to provide your personal information, government authorities and other third parties. For example, if you are on another website and you opt-in to receive information from us, that website may submit to us your email address and other information about you so that we may contact you as requested. You may also use a third party app or feature (such as one of our Facebook or Twitter apps) through which you allow us to collect (or the third party to share) information about you (such as details of your friends/connections, "likes", comments you have shared, groups and location). In addition, we may receive information about you if other users of a third party website give us access to their profiles and you are one of their friends/connections or information about you is otherwise accessible through your friends'/connections´ web page, profile page, or similar page.
We may supplement the information we collect about you directly with the information we receive from third parties in order to improve our products/services, to tailor our content to you and send you details of promotions and/or offers which we believe may be of interest to you.
We will indicate where any personal information we have requested is mandatory or optional. We will also explain the consequences should you decide not to provide information which we have indicated is mandatory. In some circumstances this may mean we are unable to provide you with a certain service or product.
2. How do we use information about you?
We may use your personal information for the following purposes:
• to process an order placed via our websites or over the telephone;
• to respond and/or deal with your request or enquiry;
• to enter you in contests and notify you of results;
• to administer our websites and social media channels and personalise content for you;
• for internal record keeping;
• to provide you with information at your request, or as a result of searches undertaken using our websites;
• to provide marketing that you have requested or agreed to receive or which we are otherwise lawfully entitled to undertake with you as a customer or prospective customer and provided you have not opted out;
• to record your marketing preferences;
• to personalize offers, promotions and advertising provided to you based on our understanding of your browsing and shopping habits or purchase history;
• to register you for certain features on our websites;
• to improve our products and services (for example to speed up your searches, recognise you when you return to our websites, respond to your feedback, respond to problems, and tailor what we do to suit your requirements further);or
• to establish or exercise our legal rights and to comply with law enforcement or other government agency requests or court orders.
We may also anonymize your personal data and use it for the purposes described above as part of aggregated, non-personal data for research, statistical and other purposes (such as improving our websites, products and services) or measuring the effectiveness of our advertising.
3. Who do we share your personal data with?
We may share your personal data with third party companies (such as advertising and marketing agencies, social media agencies and platforms, software providers, and service providers such as couriers, customer services and payment services providers) for the purposes set out in this Policy including for example to complete your order, to facilitate your experience of our websites, enable offers, advertising or other promotional activity or materials about our products and services to be provided to you, to operate recognition or reward programmes, respond to your queries and / or to provide you with certain services such as aftercare services.
